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The Digital Microbusiness MBA
Introduction to the Digitial Microbusiness MBA
Introduction to the course (4:13)
Myth-busting (6:58)
Side-hustle or full-time gig? (2:58)
What does it mean to be a solopreneur? (2:51)
Finding the time (2:14)
The importance of support (2:34)
Getting started on your business idea
Where do microbusiness ideas come from? (4:00)
The Essentials-Only Business Plan (4:35)
Legal structure considerations (2:11)
Who is your customer? (1:48)
Giving away work for free (4:32)
What kind of hatchet are you? (4:07)
Turning knowledge into money (5:14)
Keep it short, keep it simple (1:55)
Technology Essentials for Digital Microbusinesses
Technology essentials (1:02)
Domain, website, and email (3:12)
Creator platforms (3:29)
Getting paid (1:53)
Keeping the books (1:43)
A.I. vs. Human Creators (3:04)
Digital Publishing
The product-based microbusiness (3:22)
The content creation process (4:09)
Good, Better, and Best (packaging) (3:58)
Example of digital products (11:12)
Consultant-in-a-Day
Consulting & services-based work (5:50)
Productizing your service (2:25)
Monthly subscriptions (4:05)
Tools to help manage WIP (4:32)
Protecting yourself (3:36)
Doing Right By Others (DRBO) (3:16)
Examples of services-based businesses (11:41)
Community Building
Building community (3:06)
The myth of the extrovert (1:28)
What is a community made of? (2:56)
Examples of community-based microbusinesses (8:40)
Into the Wild
How to find customers (3:02)
Tracking metrics (2:05)
Launching before you're ready (1:40)
Conclusion (1:28)
Good, Better, and Best (packaging)
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